By Sitha Maliwa:
Hollywood actor, activist, and real estate developer Dr. Malik Yoba has landed in South Africa not only to walk the red carpet for the premiere of Kings of Joburg, but to ignite a movement that reaches far beyond film ne rooted in ownership, innovation, and economic justice.
During his June visit, Yoba deepened his collaboration with South African PropTech platform FracProp, whose mission is to make real estate ownership accessible to the masses. The platform allows users to purchase fractions of property for as little as R100 or BWP100, offering a new model of shared investment for people long shut out of traditional property markets.
“The world is shifting, and we have a responsibility to make sure we’re not just consuming culture – we’re building legacy,” said Yoba. “With FracProp, we’re creating tools that let everyday people buy into real estate, build wealth, and change their future. You don’t need millions to start – you need access, education, and the will to do things differently.”
Yoba first met the FracProp team in 2024 while filming Kings of Joburg. The shared values were undeniable: a belief in using real estate to uplift communities, a passion for democratizing opportunity, and a vision for scalable, tech-driven inclusion.
That chance meeting turned into a formal partnership between FracProp and Yoba Development, the actor’s U.S.-based firm focused on revitalizing underserved neighborhoods through real estate development, education, and ownership.
Now, they’re working together to launch the platform in the United States this September, bringing the FracProp model to neighborhoods across America.
Yoba is no stranger to community transformation. In his TV series Flipping the Hood, he highlights the real estate challenges and triumphs in historically disinvested areas of the U.S. His experience on that show has further fueled FracProp’s vision for impact, making property literacy and ownership part of the global conversation.
“Whether you’re in Brooklyn, Botswana, or Braamfontein = real estate can be the foundation of freedom,” said Yoba. “But only if we break down the walls that keep people out. That’s what this partnership is about.”
Beyond his business dealings, Yoba offered words of encouragement to South African creatives and entrepreneurs navigating a shifting economy:
“I’ve always seen myself as an entrepreneur, even before acting. You can’t wait for opportunity – you create it. Especially in this digital age with tools like AI, you can learn anything, build anything, and pivot your passion into something powerful.”
As FracProp prepares for its U.S. debut and continues its mission in South Africa and Botswana, Malik Yoba’s involvement symbolizes more than celebrity – it reflects a growing movement where technology meets transformation, and where ownership becomes a reality for all. – @NewsSA_Online
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