Sitha Maliwa
In a move that promises to reshape the future of filmmaking in South Africa, Sony, one of the world’s leading consumer electronics brands, has announced an exciting new partnership with Open Window, a top-tier creative arts institution based in Centurion. With a shared vision to empower the next generation of storytellers, the two organisations are bringing world-class technology, training, and opportunity to young South African filmmakers.
At the heart of this collaboration is the introduction of Sony’s next-generation CineAlta camera – the Burano – into Open Window’s film program. This makes Open Window the first institution in the country to train students using this high-end, professional-grade camera system.
“South Africa has always been a leader in this space and is continuing to push the boundaries in the creative arts,” said Jobin Joejoe, Managing Director for Sony Middle East and Africa. “By partnering with Open Window and providing access to the Burano cameras, we’re investing in the future of South African storytelling.”
Established in 1993 as a small art school, Open Window has grown into a multidisciplinary institution offering cutting-edge programs in film, animation, design, photography, and game development. With this new partnership, the institution takes another leap forward in providing its students with real-world, industry-relevant training.
The initiative is also backed by Visual Impact, a leading provider of high-definition and digital broadcast solutions in Africa, adding further expertise and resources to the collaboration.
“We’re ecstatic to come on board and help nurture South African filmmaking,” said Goran Music, Director at Visual Impact. “What makes this programme so exciting is the fact that we will be able to put the best equipment in the world in the hands of the country’s best young talent and see what they can do.”
Sony’s Burano camera, part of the prestigious CineAlta range, is renowned for its 8.6K full-frame sensor, built-in image stabilization, and lightweight, ergonomic design. These features make it a favourite among professionals working on high-budget productions across the globe.
For students, this is more than just an upgrade in hardware – it’s a transformative experience.
“At Open Window, we are constantly seeking ways to provide our students with a competitive edge,” said Dr Jayne Crawshay-Hall Robertson, Academic Head at Open Window. “Collaborating with Sony gives our students access to world-class technology and training that will prepare them to lead the future of South African cinema.”
South Africa’s film industry has seen remarkable growth over the last decade, generating an estimated R4.1 billion ($227.3 million) in 2023 alone. Projections indicate the industry could grow to R7.9 billion ($429.2 million) by 2030. This boom is creating opportunities not only for storytellers and producers but also for a wide network of local businesses, from set designers and caterers to tourism agencies.
Yet, with this growth comes a pressing demand for skilled professionals who can create content at international standards. Sony and Open Windows’ partnership is answering that call.
“This collaboration is more than a training initiative – it’s about access, exposure, and inspiration,” added Joejoe. More than just a camera in hand, this partnership connects students with a broader creative ecosystem. Through Sony’s Alpha Universe platform, learners gain access to a dynamic global community offering creative inspiration, tutorials, and career-building resources.– @NewsSA_Online