Winning Is The Best Marketing: It Creates More Credibility, More Opportunities, and Brings The Bucks
By Katlego Rammusa:
Katlego Rammusa (Image supplied)
Imagine your favourite soccer team keeps on losing - what happens to the supporters?
They lose hope, and they get demoralised. However, when the same team wins, they become happy and rejoice - that is what brands should do, they should keep on winning because winning creates visibility, visibility creates credibility, and credibility creates more opportunities, which means more revenue. Your brand is your money-making machine.
This makes me to reminisce about a time on 17 December 2025 at Jack Botes Hall in Polokwane, when I won the Best Community Developer Award at the MIA AWARDS.
The MIA-CWLA, established in 2022 by Prof Issac Monyela, celebrates innovation, storytelling and excellence within South Afr...






