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Tag: FASHION

JOZI JUST GOT CROC’D: The party of the century
Fashion

JOZI JUST GOT CROC’D: The party of the century

By Zee: If you weren’t on the Crocs guestlist tonight at Sandton City, honey… sit down. You missed everything. And by everything, I mean a full-blown, shoe-filled fantasy land that had us all questioning our life choices up until that very moment. First things first, Crocs came through like the true snack they are. Before the event even kicked off, they delivered a fresh pair of CROCS straight to your door. Yes, your door. Not your neighbour’s, not your cousin’s… yours. Talk about setting the mood for an entrance that screams: “Yes, I’m here to glow.” When we finally sashayed into the store, a dozen assistants greeted us with goodie bags. I’ll admit, I peeked inside and thought… hmm, empty? Plot twist: the mystery of the empt...
FASHION’S DARKEST SECRET  UNBOXED: Salvation Army’s chilling #BehindTheLabel campaign exposes Child Labour
Fashion

FASHION’S DARKEST SECRET  UNBOXED: Salvation Army’s chilling #BehindTheLabel campaign exposes Child Labour

By Zenoyise John: MAE SOT Bag (Image: Facebook) South Africa’s fashion influencers thought they were getting the hottest new designer drops. Instead, they unwrapped a global shame. In a bold and gut-wrenching campaign titled #BehindTheLabel, The Salvation Army has shattered the fantasy of fast fashion, revealing the brutal truth behind the glittering industry: 160 million children trapped in child labour, many of them behind the seams of the clothes we so casually wear. What started as a seemingly glamorous activation quickly spiralled into a wake-up call. Top-tier influencers were hand-delivered premium-looking packages from faux luxury labels like MÆ SOT and DHAKA. With embossed logos, custom tissue wrap, and elegant design, the packaging screamed exclusivity. But whe...
SOUTH AFRICA EMBRACES LOUD LUXURY: Bold fashion, vibrant expression and cultural pride take over the scene
Lifestyle

SOUTH AFRICA EMBRACES LOUD LUXURY: Bold fashion, vibrant expression and cultural pride take over the scene

By Sitha Maliwa: Christian Dior bag (Image: supplied) Loud luxury is turning up the volume globally with its unapologetic logos, electric colours, and eye-catching designs, and the buzz shows no signs of quieting down. By the end of 2024, brands like Gucci, Versace, and Dolce & Gabbana saw a 40% to 60% surge in popularity as the world leaned into high-visibility fashion once again. And in South Africa, that trend is hitting all the right notes. While quiet luxury may still dominate minimalist runways in Europe, local style is fuelled by self-expression, visibility, and cultural pride, making loud luxury not just a fad, but a fashion identity. Michael Zahariev, co-founder of Luxity, South Africa’s leading pre-owned luxury reseller, has had a front-row seat to this sartorial...