SOUTH AFRICA EMBRACES LOUD LUXURY: Bold fashion, vibrant expression and cultural pride take over the scene
By Sitha Maliwa:
Christian Dior bag (Image: supplied)
Loud luxury is turning up the volume globally with its unapologetic logos, electric colours, and eye-catching designs, and the buzz shows no signs of quieting down. By the end of 2024, brands like Gucci, Versace, and Dolce & Gabbana saw a 40% to 60% surge in popularity as the world leaned into high-visibility fashion once again. And in South Africa, that trend is hitting all the right notes. While quiet luxury may still dominate minimalist runways in Europe, local style is fuelled by self-expression, visibility, and cultural pride, making loud luxury not just a fad, but a fashion identity.
Michael Zahariev, co-founder of Luxity, South Africa’s leading pre-owned luxury reseller, has had a front-row seat to this sartorial...