SPORTS: HONOR and SAFA forge groundbreaking partnership to enhance Bafana Bafana’s performance with cutting-edge technology
By Sitha Maliwa
In a landmark move that blends the worlds of sports and technology, the South African Football Association (SAFA) has announced global tech giant HONOR as the exclusive technology devices sponsor for the national men’s football team, Bafana Bafana. The partnership, revealed on 21 March 2025, ushers in an era of advanced innovation aimed at optimizing team performance, improving player recovery, and enhancing fan engagement, all through the power of technology.
As one of the fastest-growing tech brands in South Africa, HONOR’s sponsorship represents a significant step in integrating state-of-the-art technology into the footballing world. With a rapid 180% growth rate in 2024 and the sale of over one million units in South Africa, HONOR has established itself as...