FASHION’S DARKEST SECRET UNBOXED: Salvation Army’s chilling #BehindTheLabel campaign exposes Child Labour
By Zenoyise John:
MAE SOT Bag (Image: Facebook)
South Africa’s fashion influencers thought they were getting the hottest new designer drops. Instead, they unwrapped a global shame.
In a bold and gut-wrenching campaign titled #BehindTheLabel, The Salvation Army has shattered the fantasy of fast fashion, revealing the brutal truth behind the glittering industry: 160 million children trapped in child labour, many of them behind the seams of the clothes we so casually wear.
What started as a seemingly glamorous activation quickly spiralled into a wake-up call. Top-tier influencers were hand-delivered premium-looking packages from faux luxury labels like MÆ SOT and DHAKA. With embossed logos, custom tissue wrap, and elegant design, the packaging screamed exclusivity. But whe...