THE RISE OF MINIMALIST SKINCARE: Why less is finally more
Sitha Maliwa
In an era where simplicity is becoming a luxury, the idea of doing more with less is gaining traction; not only in how we dress or shop, but also in how we care for our skin. As the broader wellness movement continues to shape our choices, skincare routines are following suit. The focus is shifting from elaborate, multi-step rituals to something more intentional: minimalism.
This move toward minimalist skincare reflects a growing desire to slow down, pare back, and prioritise what really matters, not just for convenience but for skin health, sustainability, and peace of mind.
The case for simplifying
Skincare has become increasingly complicated. The average consumer is bombarded with advice about layering serums, using actives, double-cleansing, exfolia...