WHITE PAPER Archives

By Fawzia Moodley: The Durga Puja festival has been incorporated into India's experiential economy. (Image: PIB) A burgeoning and sophisticated middle class with increased disposable income and a worldly outlook has given impetus to India's experiential economy. Increasingly, India’s consumers are seeking memorable experiences rather than focusing on material possessions and opulence. The younger generation is driving this change, reshaping consumer behaviour and creating new opportunities for businesses focused on live events, entertainment, travel, food and drink, and arts and culture. Gen X and millennials, particularly, are seeking new, exciting, and engaging experiences, driving the exponential growth of India's experiential economy, with the Event and Ente...

By Zandile Phiri: My fellow South Africans As the first young and female Acting Secretary General of the United Democratic Movement, I write this letter with both pride and sorrow in my heart. We find ourselves once again in the Month of Remembrance – June – a month etched into the history of South Africa as a time when the youth of 1976 stood up and declared: “Enough is enough.” They faced bullets with books, oppression with unity, and injustice with courage. To many, this month carries bittersweet memories – of pain and hope, of death and rebirth. Yet for some of our youth today, this legacy exists only within the pages of history books. It is with deep sadness that I reflect on how many of those brave souls who joined the struggle remain nameless and unrecognised. T...

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MAKING MEMORIES: Indians want memorable experiences more than material possessions

1976 UPRISING: Open letter in honour of youth month 16 June 2025