By Sandiswa Naki
For a lot of people who have survived breast cancer, recovery is not only about getting better physically, but also about getting better emotionally. Sometimes healing begins with something as basic and personal as getting a soft, handcrafted prosthetic and a comfy bra. It is a modest act that discreetly tells a woman that she is not alone on this path and restores her dignity and confidence.
This is the focal point of the Pink Bra Drive, a potent collaboration between Knitted Knockers South Africa and Profmed that was established to assist women who have had breast cancer treatment or mastectomies.
A Collab Deeply Rooted in Care
The Pink Bra Drive builds on Profmed’s earlier Pink Room campaign, where women gathered in safe spaces to talk openly about cancer, early detection, and survival.
After listening to countless stories of fear, courage, and resilience, Profmed realised something important: care doesn’t end when treatment does.
Now, through the Pink Bra Drive, they’ve teamed up with Knitted Knockers South Africa, a volunteer network of pensioners, crocheters, and knitters who create free, soft prosthetic breasts for women adjusting to life after surgery.
Each one is made with love and by hand. Thanks to this new partnership, each one will be paired with a donated bra to offer survivors a complete, dignified, comforting gift.
“A Reminder That Survivors are Seen, Supported, and Never Alone.”
According to Justine Lacy, Profmed Clinical Executive, the Pink Bra Drive is about more than donations. “Together, these acts of generosity aim to restore comfort and confidence, reminding survivors that they are seen, supported, and never alone,” Lacy says
Her words reflect the true emotional weight behind this initiative. Every knitted prosthetic tells a story, a story of women using their hands and hearts to hold space for others.
Healing Through Action
Knitted Knockers’ volunteers have created a nationwide support network, supplying hospitals, clinics, and oncology units with soft prosthetics made from 100% natural cotton and merino wool filling.
They are lightweight, breathable, and far more comfortable than traditional silicone options, especially for women who are still tender or healing. This is where the Pink Bra Drive becomes more than awareness. It becomes action. Dr. Moratwe Masima, medical doctor and Profmed spokesperson, captures this beautifully: “This partnership beautifully bridges awareness and action. It’s about people using their hands and hearts to make recovery a little gentler for women who’ve been through so much.”
A Small Act with a huge Impact
Not everybody can run marathons, raise money or start a foundation, but almost anyone can donate a new or gently used bra and that simple act can change somebody’s day, or sometimes their entire healing journey.
As Justine Lacy put it: “Every bra dropped into a basket represents hope.” It, being paired with Knitted Knocker, becomes more than fabric and wool. It becomes comfort and renewed confidence, and also a reminder that compassion and community are still potent healing forces even in the most trying times
How to Assist
Starting 12 November, Dr. Masima will also appear in new social content across Profmed platforms, encouraging South Africans to donate and keep the momentum of the campaign alive. This Pink Bra Drive extends until 2026, establishing itself as one of the sustained support initiatives for breast cancer survivors in the whole of South Africa. You can donate new or gently used bras at the following location in Gauteng:
📍 Publicis Groupe Building – 10 Muswell Road, Bryanston, Sandton, 2191
Donation baskets are available, and the drive is open to anyone who wants to make a difference. Follow Profmed on social media for updates – @NewsSA_Online
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