By Zee:
Oh, honey, grab your teacup – Johannesburg just got served! Move over, Lady Whistledown – our city’s own mystery V had everyone gagging. For a week, TikTok and Instagram were full of guesses: cryptic bouquets, handwritten notes, perfectly curated gifts… the suspense was real! And then… the big reveal: Vaseline. Yep, the skincare brand that’s been quietly softening our hearts and our elbows. Plot twist: this wasn’t about chasing a Valentine – it was about loving ourselves, glowing up, and celebrating our squad. 🥂
The soft glow affair
The event at Shepstone Gardens on February 26th was pure aesthetic goals. Picture Bridgerton elegance meets modern luxury. And let me spill – I was thirsty for that invite, and it did not disappoint. The room was packed with journalists, bloggers, and content creators – basically a glow-up army. I even got to meet some fave beauty and lifestyle bloggers IRL – networking and selfies included.
The Glow Zones? Skin so soft you wanted to nibble it (don’t actually, okay?). Content corners were perfect for the ‘gram, and between champagne toasts and affirmations, everyone got to be their own “V,” their own Valentine.
The food? Divine. And the goody bag? Let’s just say your girl Zee walked out like a kid on Christmas morning – fully armed with Vaseline goodies to keep the glow going.
“Soft Glow is about making care intentional and shared,” said Navini Ramsamie, Vaseline’s Marketing Lead. Translation: your online soft-girl vibes just went offline – and it was glorious.
Glow girls unite
Vaseline isn’t just a bathroom staple anymore – it’s a lifestyle. Valentine’s Day isn’t about romance anymore; it’s about friends, self-love, and soft vibes. Whether you’re a “Soft Girl” sipping tea or a “Glow Doll” popping champagne, the message is clear: glowing skin = glowing soul. So, next time a mysterious “V” slides into your DMs… don’t scream “who is this?” – scream “glow, baby, glow!”
And yes, your gossip girl Zee was there, sipping, snapping, and probably planning my own glow-up takeover. -@NewsSA_Online
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