FROM STREETS TO SCREENS: Uber Fuels South Africa’s World Cup Fever
By Sitha Maliwa:
As the 2026 World Cup ignites football fever across the globe, Uber is making sure South Africans don't just watch the beautiful game - they live it.
From discounted rides to electric fan zones to late-night food deliveries and exclusive matchday treats, Uber has launched a nationwide World Cup campaign designed to turn every fixture into an unforgettable occasion.
Running from 11 June to 19 July, the campaign promises to keep fans connected to the action, whether they are singing from the stands at public viewing venues or nervously pacing their living rooms during South Africa's biggest matches.
For supporters eager to soak up the atmosphere, Uber is offering discounted rides to some of the country's hottest fan des...