BLUE CARPET, COLD SHOULDERS: Nivea’s re-launch was an influencer feeding frenzy
By Zee:
Darling readers, buckle up because if you missed last night’s Nivea’s New Era of Body care re-launch…in the middle of Sandton City Mall, consider yourself blessed and highly favoured. I, unfortunately, was there - and let me tell you, it was giving more promotional chaos than premium skincare revival.
Let’s start at the beginning. The invite said “All Blue Glam”, but what it really meant was: come dressed in your most expensive winter couture and freeze for the brand. Because yes, the entire soirée was held in the Centre Court - an open space where the cold air sliced through chiffon and Brazilian blowouts like a bad breakup.
Influencers flew in like seagulls at a beach braai, and suddenly the canapé platters didn’t stand a chance. If hunger had a dress...
